Whether you want to open a play cafe? If you want to make a business from the play cafe, the keys are positioning, planning, execute which were professional. This text around the play cafe definition, advantage, true case, steps of open a store and choose equipment: How to make a idea fall to the ground become a sustainable profit with children’s play cafe.
What Is A Play Cafe
Play cafe, usually refer to parent-child friendly cafe turn family and children's face to, core feature:
1. Cafe and light meals is the foundation.
2 .Indoor children play area has a big attraction.
3. Parents can take care of children in the range of vision.
Compared to outdoor playground, it solve the weather restriction and operation questions throughout the year, compared to tradition cafe, it service parent-child accurately, improve customers stay time and repurchase rate.
Play Cafe’s Core Advantage
1. Acquire Stably Passenger Flow
Indoor environment means it not affected weather. On the contrary, rain, cold winter, the intense heat of summer, parent-child family when needed a safety discharging space, only community has Stably family population, play cafe possess operate foundation throughout the year.
2.Meals + Entertainment One-stop Consumption
Parents go out not for a cafe, but parents stay consumption will be for children. Play area can improve stay time, meals improve average transaction value, both mutual enlarge value.
3. Guide children form positive activity habits
Indoor playground is a solution for offer children replace screen time. Climbing, balance, imagination game, crawl and climb, for children physical fitness and cognition development has long-term value.
5. Put Up Among Family And Family Social Connections
Children make friends naturally in the play time, parents can very easy communication with parenting experience. This low pressure social contact environment, true reason is many families patronize repeatedly.
6. Obvious Differentiation Has High Competition
In the simple cafe height homogenization under this circumstance, play cafe itself that is a strongly distinguish business formats. Only choose right site, experience in place, become community type destination very easy.
Play Cafe Design Example
Separate Infant Area And Older Children's Area
Separate the not same age children, keys can improve safety and sense of experience. Through clear partition, let every age group belong to oneself space, reduce conflict and safe questions.
Setting Quiet Game And Creation Zone
Not all the children want to running, jumping, climbing. Painting Area, Sensory wall, Magnetic puzzle, Role-playing corner, can extend the stay time, also more friendly to low irritation demand children.
Party And Book The Entire Venue Function
Birthday party business module is a high profit and high exposure. Package-based design(time period+ play+ meals+ host) can improve single time income significantly.
Adult Management And Safe Mechanism
Wristband mechanism, parents accompany rules, entry and exit check up, there are standard configuration what the mature play cafe, use clear responsibility boundary to reduce operation risk.
Play Area Set Up Parents Seats Nearly
Parents can see children is a premise for consuming feel at ease. Bar counter, high chair, surrounding seating, there are common and useful solve ways.
Open A Play Cafe Steps
1. Market House Survey And Community Match
First, choose nursery school and community housing close quarters, not single population business centre as the principal thing.
2. Draw Up Business Plans Clearly
Clear and definite the target age group, make sure the brand location and style, initial menu and kitchen scale, start-up money and cash flow expectation, floor space and flow chart planning, insurance, licence and compliance requirements.
3. Purchase Equipment And Supply Chain
Playground equipment and catering equipment needs planning in the same time, avoid repeated construction later period. And catering suggest that start with simple and efficient menus to reduce labour power and cost of error.
4. Advertise For Staff And Train
Staff not only be good at service, but also need understand children safety and parents minds. Party host, front desk management, catering make, needs to have a duty clearly.
5. Opening And Early Days Extend
Opening activities not the pursuit of excessive profits, and the pursuit experience and word of mouth. Social media, this locality social group and parents recommend are customer acquisition ways with the best efficient.
6. Continuous Marketing And Re-purchase Design
Membership system, next card, theme activities, festival and holiday party, there are key means of improving repurchase rate at all.
What Playground Equipment Style We Need
Play cafe needs playground equipment can be divided into core play equipment, cafe drink corollary equipment, infrastructure and safety equipment three major categories to build a play cafe.
Core Play Equipment: Parent-children stores need educational board game, Switch body sensing set, children DIY tools by hand, soft package protection game tables and chairs. Young social media stores need to complete the setup of PS5/Xbox main engine, big screen projection, popular board games(werewolf, game of thrones and other titles), you can also additional gaming tables and chairs can be added. Nostalgic theme stores need family computer, vintage arcade, old-school handheld console and classic game cartridge, all are genuine of the equipment, avoid copyright risk.
Cafe Drink Corollary Equipment: Basic model coffeemaker, bean grinder, milk machine, ice machine and refrigerated cabinet, parent-child stores can additional equip children’s dedicated tableware and drinking beverage preparation tools.
Infrastructure And Safety Equipment: All types stores usually use comfortable sofas, cassettes, lockers, multiple socket rows, Wi-Fi router, fire-fighting equipment. Parent-child stores need to add children's fence, soft-pack floor mat and angle of impact, make sure the game safety.
Play Cafe Playground Equipment Style In Common
Small Playground Area: Fit startup store with limited space, cost control, return to stability.
Soft Sculpture Foam: Fit children's area, lay stress on safety and sensory interaction.
Tradition Multi-level Indoor Playground: Fit service for 4-8 years old children, to improve playground depth.
Large-scale custom made playground equipment: Fit mature stores expansion, improve overall reception capacity.
Theme playground: Pass through the theme to enhance brand memory points, become background of social media communication at the same time.
How Tongle Play Help You Open Your Play Cafe
Play cafe become the parent-child market house which one of the fastest growing business models. Indoor playground, cafe and light meals is united in wedlock, let children safety play at the same time, parents can social contact relaxed, consume stay.
Tongle play as a provider of professional playground equipment and comprehensive solution, it can from the audience targeting, market survey, thematic site planning and design early days to medium-term cost-effective licensed gaming devices(contain completely board game, main engine, nostalgic devices and others) one-stop service, not only according to parent-children, young social, nostalgia and different store positioning to offer customized solutions, but also can according to equipment combination of new and old, rent and other ways to help you control costs, avoid copyright risk and safety risk, significantly shorten the preparation cycle, to reduce trial and error cost, help build a goal of differentiated competitive advantage and achieve profitability efficiently.
play cafe is not sell cafe and put some tools, it is around the parent-child demand to design a space business. The key to success is accurate community positioning, reasonable play and catering ratio, safe, experience and business efficiency. As long as has proper planning, play cafe not only can payoff, but also become a truly valuable parent-child space in the community. Take action lose no time.
