Indoor playgrounds are becoming more and more popular, and many people have started to invest in indoor playgrounds. Indoor playgrounds have also brought a lot of benefits to most investors. If we want to know how to open an indoor playground, the following is a specific guide to opening an indoor playground.
Can indoor playgrounds make money?
I need to analyze the profit potential of the indoor play area industry first. First of all, factors that affect profitability must be considered, such as indoor play area requirements, sources of income, and market demand. This includes rent, decoration, equipment purchases, employee salaries, etc. Water and electricity costs, maintenance costs, and marketing costs, which also require continuous expenditures. In terms of revenue sources, tickets to indoor playgrounds are the main source, but there are also membership deposits, derivative product sales, catering, and event hosting. For example, value-added services such as birthday parties and team-building activities may have higher profits. Moreover, the parent-child economy is very popular now, and parents are willing to spend money on their children's entertainment. Indoor playgrounds are not affected by weather and have stable operations. Especially in cities, shopping malls often use playgrounds to attract customers, indicating that there is a certain market demand. However, competition may also be fierce, depending on the saturation of the area, but overall, indoor playgrounds are still very profitable now.
Indoor playground business plan
Preliminary positioning of indoor playgrounds
First, we need to investigate the local population, children aged 0-12, teenagers, family groups or parent-child families. The needs of different customer groups vary significantly. We need to understand the number of surrounding families, consumption capacity, and the gaps in existing playgrounds. We need to count the scale, projects, ticket prices, peak passenger flow hours, etc. of playgrounds within 3-5 kilometers.
Location of indoor playgrounds
We should give priority to business district complexes, community concentration areas, school areas, or transportation hubs to ensure the average daily flow of people. The floor height is ≥3.5 meters, the area is recommended to be 200-1000㎡, and the ground load-bearing capacity must meet the equipment installation.
Indoor playground ideas layout
Our project types can be divided into trampoline areas, ocean ball pools, VR experience areas, and climbing and expansion areas to ensure smooth movement and avoid crowding. Parents can design rest areas, dining areas, party rooms, storage areas, etc. The ground is paved with non-slip mats, and protective strips are installed at the corners. The equipment spacing is ≥1.5 meters, and emergency exits and obvious signs are set.
Indoor playground license
You need to register with the local Industrial and Commercial Bureau, and the business scope must include "indoor children's playground" and "entertainment services". Secondly, the venue must pass the fire inspection of smoke alarms and emergency lighting, and consult the local fire department in advance. The dining area needs to apply for a license, the amusement equipment is disinfected regularly, and employees need to hold a health certificate to work.
Purchase and design of indoorplayground equipment
First, we must choose a supplier that has passed ISO certification. The equipment must be marked with applicable age and safety tips. For example, the trampoline must be equipped with a protective net, and the material of the ocean ball pool must be non-toxic and environmentally friendly. Combine the positioning with equipment, such as purchasing an ocean ball pool, a slide, a building block area, a sand pool, a handmade DIY area, a trampoline dunk, and a ninja obstacle course.
Secondly, the design of our indoor playground fits the children's preferences, such as bright colors and cartoon elements in the children's area, cool lights in the technology area, and interactive murals can be painted on the wall to enhance the sense of immersion. The rest area is equipped with charging sockets and free WiFi, and the parent waiting area can install a monitoring screen to view the child's dynamics in real time.
Staff recruitment and training
Cashiers, equipment safety officers, cleaners, and event planners are required to master equipment operation specifications and emergency response and organize fire drills regularly. Everyone can take the initiative to guide tourists to use the equipment, patiently answer parents' questions, and enhance the experience of parents and children.
Operation and promotion of the playground
We must refer to the local consumption level to formulate corresponding tickets in the local parent-child community, launch "half-price tickets 3 days before opening" and "free play for forwarding and collecting likes" activities, distribute flyers in surrounding communities, kindergartens, and shopping malls, and cooperate with early childhood education institutions and children's photography stores to launch joint discounts. You can also hold theme activities regularly and update some small equipment every month.
The above article is about the definition of indoor playgrounds and how to build indoor playgrounds. If you need to buy amusement equipment, we can provide you with a variety of amusement equipment that attracts children. Come and contact us for a quote!
