Start trampoline park is a high investment and high income entertainment industrial projects, need planning at all, safe right strictly and market positioning accurately, the following complete guide about how to start a trampoline park, help you start and operate your trampoline park.
Steps to Start A Trampoline Park
1. Market Research And Business Plan Formulate
Feasibility Analyse: Consider target area population structure, competitor situation, family income level and entertainment habits in the locality.
Clear Positioning: Confirm the park style, target customer group.
Business Plan: Contain Market analyse, operation policy, finance forecast, marketing policy and risk evaluate.
2. Law Structure And Register
Choose Business Type: Recommend LLC, protect personal asset avoid business risk.
State Government Register: Put in company statutes and pay.
Federal Tax Number (EIN): Apply for employer identification number in IRS, use it to tax declaration and bank account opening.
3. Site Testing And Rent/Buy
Space Demand: Standard trampoline park need 20,000-40,000 square foot, high degree need 16-20 foot.
Goog Place: Near resident area, school and shopping center, traffic convenient, have enough parking space.
Rent Negotiation: Fight for 5-10 years lease, include better rent increase clause and decoration free rent period.
Building Evaluate: Check up the structure safety, ventilate system, fire fighting installation and power capacity, should accord with trampoline park demands.
4. Licence And Insurance
Licence: Business licence (government), building licence (construction department in the locality), fire fighting licence(fire agent), hygiene licence (hygiene department), special entertainment licence (state recreation commission).
Insurance: General liability insurance（$5,000–$15,000 one year）, property insurance（cover equipment and area lose）, employee compensation insurance(ensure staff accident in the work), umbrella liability insurance（add liability coverage）.
5. Equipment Purchase And Install
Core Equipment: Trampoline area $3-$5 square foot , bubbles , basketball zone, bouncing ball area, ninja obstacle area and other characteristic areas, safety pad, crawl and anti-collision equipment.
Equipment Attestation: Choose business level trampoline equipment which pass the ASTM/TUV, reduce safe risk and insurance cost.
Profession Install: Equipment supplier or profession team install, ensure safe standard.
6. Design And Decorate
Safe First: Clean design Flow path, set up safe exit sign and first-aid station.
Function Zone: divide trampoline area, rest area, dining area, party room and retail area rationally.
Build Atmosphere: Use light colour, pop music and theme decorate, can promote customer experience.
Convenient Installation: Provide locker, toilet, mother and infant room ,
barrier free passageway.
7. Team Organization And Train
Core Post: General manager, venue manager, safety officer, receptionist, serviceman, food service staff.
Safe Train: All the staff should accept ASTM and IATP safety standard train, aid skills and emergency handling know well.
Recruit Standard: First choose who have experience in the entertainment industry, like sports and good at talk with people.
Payment: Base pay+bonus+sales commissions, can advance staff enthusiasm.
8. Marketing And Opening
Pre-sale Event: Before opening 3-6 months put member pre-sale and discount coupon, can build-up customers.
Community Work Together: Put up partnership with school, community center and children organization.
Digital Marketing: Build website, social media number, put in advertisement and SEO.
Opening Activities: Hold free experience day, performance show.
Cost to Start A Trampoline Park
1. Start-up Cost（$75000-$300000 ）
Area rent（5-10%）: Deposit $50000-$200000, usually 2-3 months rent.
Decorate Remake（20-30%）: $200000-$800000 contain ground handle, wall decorate, upgrade ventilation system.
Trampoline Equipment（30-40%）: $300000-$1200000, big area has down cost.
Licence And Insurance（5-8%）: Approximately $50000-$150000.
Marketing （3-5%）: $30000-$100000, conduct propaganda and pre-sale event before the opening.
Furniture Equipment（5-8%）: $50000-$150000, rest area furniture, cash register system, control equipment.
Prepare Fund（10-15%）: $100000-$300000, 3-6 months business fund before the opening.
2.Monthly Business Cost（45-60%）
Rest（15-20%）: $15000-$40000
Staff Salary（20-25%）: $20000-$50000
Insurance（5-8%）: $5,000-$15,000
Equipment Maintenance（3-5%）: $3,000-$8,000
Water And Electricity（2-3%）: $3,000-$7,000
Marketing Cost（2-3%）: $2,000-$5,000
Others（2-3%）: $2,000-$5,000
Profit and finance
1. Core Income
Entrance Fee（60-70%）: $15-$30 one hour, according to rush hour or not of change.
Membership Fee（15-20%）: Monthly fee $40-$80, year fee $300-$600, offer infinite times entrance and discount.
Party And Activity（10-15%）: One birthday party $200-$500, one company party $500-$2,000.
Goods Sell（5-10%）: Non-slip socks（$3-$5）, drinks, snakes and keepsake.
Add Aervice（3-5%）: Personal coach course, deposit service and special activity ticket.
2. Profit And Invest
Average Daily Passenger Flow: Small park approximately 100-200 people, medium park 200-350 people, large-scale park 350-500 people.
Average Order Value: $25-$40 one people.
Month Income: Small park approximately $75000-$240000, medium park $150000-$420000, large-scale park $260000-$600000.
Profit Rate: Business ripely profit rate 40-55%, net profit rate 15-25%.
Invest Payoff Period: Usually 2-4 year, turn on the investment and business efficiency.
3. Promote Profit Ways
Weekday Special Offer: 10am-3pm offer 50-70% discount, appeal to not rush hour passenger flow.
Family Ticket: Two big two little, promote family consume frequency.
Member Rank: Silver card, gold card, platinum card.
Birthday Benefits: Member’s birthday can free entrance or discount, promote passenger stickiness.
School Cooperate: Organize PE class, outside class activity and holidays play.
Hold Competition: Trampoline skills competition, dodgeball competition, attract profession people and viewer.
Area Rent: Rent out personal team or the filming team in not work time.
Energy Manage: Install LED and intelligent temperature control system to down water and electricity fee.
Equipment Maintenance: Check up and maintain regularly, extend the working life, reduce the maintenance cost.
Staff Optimization: According to the rush hour, adjust staff arrange, advance working efficiency.
Business And Safe Manage
1. Safety Standard
Follow ASTM F2970 and IATP safety guide, update safety agreement regularly, trampoline area need enough safety officer, control customers action in real time, demand all the customers sign hold harmless agreement, put up perfect accident report and handle ways, follow-up the customer’s situation in time.
2. Equipment Maintenance Plan
Everyday Check: Trampoline spring, protective pad and crawl perfectly.
Weekly Cleaning: Degassing the trampoline surface and bubbles.
Monthly Check : Follow equipment supplier carry on safety evaluating in the round.
Annual Overhaul: Change wear parts, ensure equipment function.
3. Customer Service Optimize
Offer online booking system which was quick and easy, reduce queuing time, train the staff provide service with attentive and warm, solve customer’s questions in time, collect customer’s feedback, improve equipment and service regularly, build member group, strengthen brand loyalty.
Start a trampoline park is a project which need a lot of money and professional management, but meanwhile it have big market prospects and considerable profit potential.
