In recent years, with the increasing demand for outdoor activities, the trampoline park, which is both entertaining, healthy and interactive, has ushered in a booming development, attracting a wide range of people from children, young people to adults, and opening up a vast blue ocean of billions of dollars. The unique business opportunities released by the huge market dividend have prompted more and more people to enter and invest in the trampoline park market. So, as a novice, how can you seize this opportunity?
Why choose a trampoline park?
1. Wide audience and stable customer base
Trampoline parks have diverse attributes such as entertainment, fitness, and interaction. They are not only ideal for children to play and parent-child interaction, but also the only choice for adult sports, fitness, and team building. At the same time, its inherent "Internet celebrity" attribute has also become a key factor in attracting young customers.
2. The market is broad and the prospects are promising
Relevant data show that the trampoline park market has become one of the fastest growing segments in the entertainment industry, with an average annual compound growth rate of 8.5%. As the market size continues to expand from North America to Europe and Asia-Pacific, the market value is expected to exceed US$3 billion in 2032.
3. High profit margins and considerable returns
In addition to ticket sales, trampoline parks can also derive many charging items, such as course fees, catering, and peripheral product sales. Based on this, the average profit margin of the trampoline park industry is basically between 15% and 25%, and under normal operation, very considerable economic benefits can be obtained.
How to open a trampoline park from scratch?
1. Identify target customers
Trampoline parks cover a wide age range. Through preliminary market research, we can understand whether the main audience groups in the area are children, teenagers or adults. By analyzing the family income, living habits and hobbies of the target group, targeted marketing and packaging can be carried out.
2. Clarify the project positioning
Trampoline parks have many attributes and values, including sports and fitness, parent-child interaction, team building gatherings, etc. It is necessary to clarify the attribute value that you want to create and provide according to the target group, and formulate relevant scenes, projects and services based on this, to provide customers with precise demand supply.
3. Analyze competitors.
Understand how many competitors there are in the region, and collect relevant information about them, such as company profile, product services, market share, company positioning, market reputation, etc., to use this as a reference and reference for the development of your own project, and distinguish yourself from your competitors.
4. Choose a reasonable location
Whether the location of the park is reasonable or not directly determines the success of the project. For a trampoline park, the ideal location needs to have a high-density flow of people, a traffic environment that is convenient for travel and parking, and a venue that meets both height and area requirements, and the corresponding rent issues must also be considered.
5. Prepare the corresponding procedures
Opening a trampoline park business in any country or region need to comply with local laws and regulations, so relevant licenses are necessary. Only when the procedures are complete can you officially open.
6. Recruitment, promotion and marketing
Post your professional requirements for employees on the recruitment platform so that you can recruit professional employees. At the same time, pay attention to marketing and promotion. You can use social platforms such as Facebook, Instagram, YouTube for promotion, or build your own website or jointly promote with brands such as school enterprises.
7. Pay attention to safety measures
The safety of trampoline parks is the first priority. It is mainly divided into two parts. The first is the safety of the equipment. This should be paid attention to when purchasing. Equipment with international qualifications must be purchased, and the equipment must be inspected regularly to prevent it before it happens; the second is the safety facilities during play. Equip safety staff and emergency solutions.
Trampoline park business cost?
The cost of opening a trampoline park mainly includes two aspects: opening cost and operating cost. The former includes site rental, equipment costs, installation and transportation costs, insurance costs, etc., and the latter mainly includes promotion and marketing costs, labor costs, etc.
1. Site rental
This part of the cost depends on the conditions of the site. Close to city center the fee will be more expensive. It varies depending on the country and region. For business，commercial site must more than 2000 square feet. If the project includes auxiliary facilities such as restaurants, amusement areas, and changing rooms, the required site will be larger. You can find a local intermediary to understand the specific price according to the actual situation.
2.Equipment costs
There are many types of trampoline park equipment, but each customer has different needs, so it is difficult to list the price of each material here. By square foot, trampoline parks are generally priced at $10-20 per square foot. If necessary, you can contact us at any time according to the specific calculation of your site.
3. Insurance costs
Insurance costs do not have much to talk, very single fee, depends in your country's companies.
4.Promotion and marketing costs
If you want customers, you need traffic, and traffic requires marketing and promotion. Usually it costs $10,000 per year.
5. Labor costs
The labor cost is easy to calculate. Just know how many employees you need and then calculate it based on the local wage level. Generally speaking, one employee is needed for every 100 square meters. You can roughly calculate a number based on your own situation.
As you can see, it is not easy to open a trampoline park, but there is no doubt that when you work hard to run a trampoline park, you will definitely get rich returns, and as the market gradually expands, it is unknown whether it will become bigger and stronger in the future. Of course, the premise of everything is to conduct a comprehensive investigation of the industry, accurately plan the project, and devote yourself to and study the trampoline park. In this process, if you have any questions or ideas, you can always consult us.
