For many trampoline parks, the off-peak period in low season is the biggest challenge during the business operate. There are too many people in weekend and holiday; but in weekday or early morning, the venue may be empty, it will directly impact on overall revenue and business efficiency. However, the low season not means low income, you can also attract some visitor in low season through creative strategies, including optimize event planning and marketing strategies, making the trampoline park full of energy all year around.
Peak and off-peak hours at trampoline parks
Learning about when there have more visitors and when there have few visitors is very important to the operation of trampoline equipment parks. The amount will be change at different times, sometimes it will too busy to handle, and sometimes will be empty, the owners can arrange some activities and discounts according to these changes. For example, when there are many people on weekends and holidays, staff and equipment should be prepared in advance. In daily afternoon or slow season, trampoline parks can launch some promotional activities to attract more visitors to play, it can increase the utilization of parks and also attract stable customers all year around.
Peak queuing times
1. Weekends are the busiest times
Friday afternoon to Sunday is usually the busiest time for trampoline parks, especially in:
12 pm to 6 pm in Saturday afternoon and 1 pm to 5 pm in Sunday afternoon
This times parents will take their children out and take part in some entertainment activities, friends reunions and birthday parties, so it is easy to wait in lines.
2. School holiday and public holiday are busy too
In winter and summer holiday, spring holiday, Christmas holiday and public holidays, children have more free time, trampoline parks will faced a large number of family visitors.
3. It is also a peak after school on weekday
Although it will not have too many people on weekday, as students get out of school after 3 pm, many families will choose to take their here to play. So it will also have many people from 3 pm to 7 pm.
Times when visitors might not have to wait in line
1. On weekday morning
From Monday to Friday morning, it may not have too many people in trampoline parks, because parents they need to work and children are in school.
2. It is also a nice play time in Sunday morning
Compare to Saturday afternoon, it is more quiet in Sunday afternoon, many families will choose to sleep in or arrange some family activities.
3. When the weather is good outdoor in summer
Looking at the whole year, people will lean towards playing in the outdoor park, swimming, exercising in beach and outdoor. So the amount of visitors in some trampoline parks may decrease when the weather is good outdoor in summer.
During low season, What should trampoline parks do?
1. Provide place for team building
In the weekday of slow season, although visitors will not as many as usual, many company still organize staffs activities and team members reunions. Trampoline parks can use these free times to launch team building activities, attracting them to visit the park for experience. In this way, trampoline parks can increase not only the passenger flow but also the utilization, creating more income in slow season. You can：
Create company team building packages
Basic packages:
1 hour free trampoline experience
Safe guidance
Advanced packages:
Team competitive activity
Event host
2. Provide tickets discounts for different group people
In slow season, it will not too crowded in trampoline parks, operators can launch some discount to meet the different needs of visitors. Including student discounts, member activities and family packages, which can attract more visitors to play in normal times. It can increase not only the passenger flow but also the utilization of venue. You can:
family package
Second children discount
Accompanied parents for free or using the low price
Student discount
Discount after school
3. Provide team trampoline place
Compare to single visitor, the team activities can bring more customers at once time, it is an effective way to increase the passenger flow in slow season. Trampoline parks can launch “trampoline parties package”, which can attract the customers who need to host birthday parties, friend reunions and school activities. It can make visitors gain more complete activity experiences and increase income through offering exclusive places, dining packages and small gifts. You can undertake: birthday party, friend reunion, school activity.
Package content: exclusive trampoline times, free anti-slip socks, pizza and beverage, return visit coupons
Discounts for different numbers of users:
5 people: basic discount
10 people: team discount
20 or more people: special activity plan
4. Childcare Programs
Operators can use the free time of student’s holiday, provide solve plan of burning off children’s energy and taking care of them. You can undertake: 2 hours athletic experience course, basic trampoline training, balance skill training, physical challenge course
5. Super discounts in slow season
Operators can launch some limited time activities, making customers feel that the price is more affordable, and they are more likely to decide to visit the trampoline park. It can attract more visitors to visit in slow season and increase passenger flow. You can launch: Buy 1 hour, get 30 minutes free, half price in weekday, free beverage, free anti-slip socks, Monday to Friday, 10:00 AM - 3:00 PM: Special admission price.
The Value of Low season Planning for Trampoline Parks
Why we should plan slow season operation in advance? For trampoline parks, learning about when there have more visitors and when there have few visitors is very important. Although there are few people in flow season, it not means we don’t have opportunity to increase income. As long as we make the plan in advance, properly use the free time, we can still attract more visitors to play.
1. it’s more convenient for checking equipment and repairing
It is an ideal time to check and repair the equipment when there are few visitors in slow season. Operators can arrange staff to check trampolines, safe facilities and other equipment in advance, find and solve the problem promptly. This can prevent sudden equipment malfunctions during peak seasons from affecting the visitor experience and also ensure safe of visitors.
2. More stable passenger flow
If all visitors are gathering on weekend or holiday, the trampoline will be too crowded to play, visitors need to queue for a long time and their experience will be affected. Launch the slow season discounts can attract a part of visitors to play in normal times, it can reduce the stress of peak time and make slow season no more cold, letting visitors enjoy better experience in any time.
3. Increase the income of slow season, maintain the vitality of trampoline park
Operators can launch some special activities when passenger flow decrease in slow season, like discount tickets, group package, kids course and so on, which can attract more and more visitors to play. These way can increase the income in slow season, reduce the impact of poor business, making trampoline parks maintain stable operations during all the year.
The decrease of passenger flow will not lead to poor business, but a stage to look for a now opportunity. Trampoline parks can decrease the impact of slow season and maintain stable passenger flow through hosting special activities, launching member discounts and attracting more kinds of customers. To achieve good operation results, the key is to enhance the visitors experiences, meet the need of customers and make everyone have a fun.
